Megha Kapoor

E-commerce Growth Hacker & Start Ups Advisor | Angel Investor

Megha Kapoor is a seasoned marketer with over 16 years of experience, specializing in data-driven and performance-oriented marketing strategies. As the Co-Founder and Chief Growth Marketing Officer at Odla, she has a proven track record of developing successful marketing programs and advertising campaigns, leveraging her expertise in Mar-tech tools such as DV360, Braze, Oracle Marketing Cloud's Responsys & Maxymiser, MixPanel, Double Click Bid Manager, AdWords, and Power Editor.

Megha excels in personalizing marketing efforts at scale through mobile marketing automation and tactical campaigns. She is adept at improving conversion rates through A/B testing and meticulously monitors every aspect of marketing efforts with customized analytics.

Recognized as one of Asia's 100 Women Power Leaders in 2023, Megha is not only a growth hacker in the e-commerce sector but also an advisor to startups and an angel investor. At Odla, she supports clients in evolving their e-commerce strategies by combining performance marketing expertise, top-tier marketing technology, and robust data & CRM strategies.

Megha's responsibilities at Odla span from strategic branding and marketing to team setup and management. She oversees market research, product development, CRM, SEO, media planning & buying, and corporate communications. Megha is also instrumental in developing new and enhancing existing business relationships, providing leadership in all aspects of visual marketing needs.