Consumer goods
Pampers Rewards: one programme across 10 countries.
Odla led the design, development and global execution of Pampers Rewards across 10 countries.
Case study details
The brief.
Pampers needed a rewards programme that could work across markets with different customers, operating teams and local requirements. The programme had to be designed for international execution from the start.
The work.
Odla led the design, development and global execution of Pampers Rewards. The team worked across the product and launch plan, carrying the same programme into 10 countries.
Those markets included the USA, Brazil, Germany, Japan, the UK, the UAE and Saudi Arabia.
What changed.
Pampers Rewards launched in 10 countries with one programme designed for international execution.