Travel & tourism
RAK Tourism: strategy for a destination in motion.
Strategy supported Ras Al Khaimah through rising visitor demand and a period of major tourism investment.
Case study details
The brief.
Ras Al Khaimah was changing quickly. Visitor numbers were rising and new investment was reshaping the destination. The strategy needed to work with that momentum without turning forecasts into facts.
The context.
The multi-billion-dollar Wynn integrated resort project was a major part of the region’s developing tourism infrastructure. It also raised the bar for how the destination would position itself and manage demand.
What changed.
Odla’s guidance supported RAK Tourism through rising visitor demand and continued tourism investment.